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Search
engine optimization is probably the most complex advertising method you
will ever find. But once you've mastered it, you will do well.
Until the rules change. And then it's back to the drawing board and
pulling your hair out.
Should
you have keywords throughout your site? In bold?
Italics? Or will that penalize you? What should you include in
your HTML coding? How many keywords should you list? How many
reciprocal links do you really need to have a good ranking? Do they
all have to be relevant? Are only reciprocal links good or can you
just link to a website without having them link back to you? Which
search engine should you target first? Is it worth paying for a
listing? Expert opinions sure vary on these questions!
Does
Google really base their listings on reciprocal links? I can answer
this question by saying NO! I get more visitors from
Google than any other search engines combined and it doesn't cost me a
dime and I don't have to link to thousands of other irrelevant sites to
get this traffic.
How
did this happen? Make sure you have good CONTENT on your website,
with relevant keywords throughout your pages, and choose keywords that
have fewer searches per month, link to a few other RELEVANT sites that are
high ranked - and VOILA! You'll get traffic from Google. You may
not get thousands of visitors, but the traffic you'll get will be HIGHLY
TARGETED, which is exactly what you want in the first place. The
PR Prowler is an
excellent tool that will save you tons of time doing this.
The
best tool to optimize your website for free search engine traffic
is wordtracker.
With wordtracker,
you get a ONE DAY- 24 hours only- free trial, so make the most of it!
After that, there is fee to use it. Wordtracker
is well worth the money, it will help you select the best relevant
keywords for your website, how many times people search for these
keywords, how many websites compete for each keyword. Wordtracker
will help you keep your advertising costs down if you use pay-per-click
advertising by telling you which keywords are the most cost effective.
People who make the most money through search engine traffic uses wordtracker.
If you want to succeed, use the best tools available to you!
I
have listed here many good websites that explain in great detail what
search engine marketing is all about. Also links to forums that can
help you understand the jargon and ask questions or just post your
comments and join the discussions.
All
Search Engines
Want
to know more about all the search engines out there? This site lists
tons and tons of search engines, including specific topic engines and
those that are pay-per-click. Excellent site to visit!
Mastering
Google Adwords
"Mastering
Google AdWords Select" is a comprehensive guide to optimizing your Google
AdWords cost-per-click campaigns. Includes step-by-step
instructions to squeeze the maximum out of your advertising dollar,
explained with large screenshots and examples.
Search
Engine Watch
A
LOT of information there! If you don't know much about search
engine/directory/crawler submission, or search engine optimization,
you'll spend a lot of time on that site. It also explains link
popularity, doorway pages, and websites that use frames. It gives a
lot of details and good advice.
Search
Engine Guide
Another
good site! This one pretty much gives you step by step instructions
to do what you want to do and a lot of relevant links to more details on
each subject. A MUST VISIT!
SEO
Today
A
good site that features many articles on search engines. Find out
what affects your ranking in a negative way and what helps you get a
higher ranking.
Watching
Google Like a Hawk
Are
you obsessed with Google? This is the site for you! Learn how
to boost your Google ranking with Google Ranking Secrets
Revealed!
Search
Newz
All
kinds of news about search engines. Read about the latest trends,
what search engines are doing, and what's coming.
Web
Master World Forum
Do
you have comments on search engines? Need to ask questions?
Web Master World is a good place to find out more about search engines and
what's going on.
Internet
Marketing Research Forum
Join
and read discussions on search engine marketing, graphic design, website
reviews, and much more!
Search
Guild Forum
Another
good forum that talks about search engines.
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